“A website is a one stop shop where customers can find everything they need to find out about you online. It’s your home on the web…” ~ Google
Many Entrepreneurs who are just starting out often ask themselves if it’s really necessary to have a website built for their small business, or even business owners who’ve run their businesses for a while and seem to be doing ” just fine ” without a website. In this article, we’re going to go through some of the most compelling reasons why your business NEEDS a website.
- You’re open for business 24/7
- Display detailed engaging information about your products and services to potential clients
- A website gives your business credibility and builds trust
- Level the playing field with your competitors
- You can monetize your website and start earning money from it
- Inexpensive to put up
- Websites help your business to grow
1. YOU’RE ALWAYS OPEN FOR BUSINESS 24/7
If you have a Brick and Mortar store for your shop or have offices for your business, you probably have working hours, right? This means that anyone interested in your products and services will have to wait until you open up shop if they want to make a purchase or find out about your services. This is bad for business! Today, we are always online on our smartphones and Laptops at any time of day and night. Shoppers or potential clients are constantly online looking for information about the products or services they are interested in, and if your business is not online you are missing out on these opportunities. With a website, people can access your site and find out about your business and products/services at any time, and even make purchases and inquiries.
With a website, your business is open even when you’re asleep!
2. DISPLAY ALL YOUR PRODUCTS AND SERVICES, THE RIGHT WAY
A website offers you a great way of displaying your product offerings and services. Quality product images and video with detailed descriptions can be quite compelling to customers and encourage them to sign up! With an E-commerce Website (Online Store) you can sell anything at any time to thousands of potential clients looking for the type of products and service you offer.
3. CREDIBILITY AND TRUST
What happens in your mind when you come across an advert online about a product or service and the company directs you to check out their website? You immediately form an opinion that they are credible and you can trust them. Having a website lets people know that your run a proper business and that they are in the right hands and they can trust you with their money.
4. DON’T LOOSE OUT TO YOUR RIVALS WHO ARE ALREADY ONLINE
If you’re not online, chances are that you are already losing business to your competitors who are! Don’t disadvantage your business. Level up the playing field by getting your business a website of its own. Surveys have shown that before people make a decision to buy a product or service, they usually scour the web first looking for relevant information before making a purchase. Don’t let your competitors take all the new business when you can have a share of the pie too!
5. YOU DON’T NEED TONNES OF MONEY TO GET A WEBSITE
Many business owners especially in Kenya have this misconception that websites are very expensive to put up. This is simply not true! Whereas in the past getting a website may have been a bit costly, it’s not the case anymore. Technological advancements over the years have greatly reduced the cost of getting a website. At Insites Web Design, we offer you a stunning modern professional website in Kenya starting from as low as just KS. 20,000/=. Talk to us today and let’s get your business online. Find out More about Web Design in Nairobi
6. WEBSITES PROMOTE BUSINESS GROWTH
For any business to grow, it must be able to attract new clients. A website offers you a great opportunity to attract new customers. Being online means you’re discoverable when people search for service providers and merchants when they want to buy something, and when they do, you’ll be right there to offer them the solutions you offer for their needs
7. YOU CAN MONETIZE YOUR WEBSITE
Having a website can also make you money! If you have interesting content on your website and receive good traffic, your website can make money for you.
You can sign up for Google AdSense where Google pays you to display adverts on your website. Each time a google Ad on your website is clicked by a user on your website, you receive money from google.
Sell advertising space on your website
If your website has a lot of visitors, you can set up advertising space on your website and charge other business to advertise on your site.
You can promote products or services from different merchants and service providers to your website visitors and get commissions every time a user on your website clicks on those product links.
There are a lot more ways of monetizing your website, but it starts with having one!
There you have it, seven of the most compelling answers to the question Does My Small Business Really Need A Website Make 2018 the year you invest in a website for your business and you won’t regret it!